Senior Events Marketing Manager – International B2B Events

Location: Central London (Hybrid – 2-3 days per week in office)

Salary: Up to £60,000 + 10% bonus + exceptional benefits package

Travel: Exciting opportunities to attend global events across the US, Asia, Europe & Africa

Why This Role?

Join a market-leading B2B publishing and conferences powerhouse and take the reins of high-value international events in the Global Technology sector. This isn’t just another marketing role – it’s your chance to shape world-class campaigns, lead a talented team, and make your mark on a global stage.

What’s in it for you?

• Competitive salary with 10% performance bonus
• 5 weeks’ annual leave (because balance matters)
• Health insurance, life insurance & excellent pension scheme
• Share options – invest in your future
• Season ticket loan & more perks
• International travel to premiere industry events
• Clear career progression within a multinational brand

What You’ll Be Doing

As our Senior Events Marketing Manager, you’ll be the driving force behind delegate acquisition and event success. Working closely with the Marketing Director, you’ll craft and execute integrated campaigns that fill rooms and create buzz.

Your mission:

Drive Results

• Own delegate registration and attendance across our brand portfolio
• Design and deliver multi-channel campaigns (email, social, search, telemarketing, partnerships) that convert
• Implement SEO and conversion rate optimization for event websites
• Develop smart, data-driven pricing strategies that maximise revenue

Lead & Innovate

• Spearhead our inbound marketing transition with compelling content campaigns
• Build and grow our marketing database using Marketo
• Create social media strategies that build brand awareness and engagement
• Analyze performance across all channels and optimize the customer journey

Manage & Mentor

• Lead and develop two junior marketers, helping them grow their skills
• Manage event marketing budgets for maximum ROI
• Partner with events teams to create winning marketing strategies
• Deliver insightful monthly performance reports to stakeholders

Be the Expert

• Monitor competitor activity and spot opportunities
• Own copywriting and proofing for all external marketing materials
• Standardize measurement frameworks and track essential KPIs
• Implement best practices and structured analytics across campaigns

Who You Are

Essential Experience:

• 5+ years in B2B events marketing – conferences are your bread and butter
• Team leadership – you’ve managed and mentored junior team members
• Campaign mastery – proven track record of successful multi-channel campaigns
• Commercial acumen – you align marketing strategy with sales objectives and revenue goals
• Data-driven mindset – you turn analytics into actionable insights

Technical Skills:

• Confident with marketing technology: Marketo, Salesforce, Sprinkler, LinkedIn, Twitter
• Comfortable with CMS systems, Canva, basic Photoshop, HTML
• Strong working knowledge of Excel and Google Analytics
• Experience testing, measuring, and optimising channels for ROI

Your Approach:

• Confident decision-maker who assesses opportunities and risks effectively
• Strong communicator who can articulate metrics, challenges, and wins
• Curious learner eager to expand knowledge in marketing and the industries you serve
• Excellent at managing multiple priorities and keeping stakeholders informed

Bonus Points:

• Experience with exhibitions
• Background in membership or community marketing
• Event commercialization and launch experience

Who You’ll Work With

You’ll collaborate across the business with the Marketing Director, Event Programming teams, Brand Marketing Leads, and Editorial & Content teams – all united in delivering exceptional events and experiences.

Ready to Make Your Move?

If you’re a strategic thinker with a passion for events marketing and the drive to lead, we want to hear from you. This is your opportunity to join a thriving organization where your expertise will be valued and your career can flourish.

To Apply: Submit your CV to simon.j@marketing-talent.co.uk

Please note: Due to application volumes, if you haven’t heard from us within 14 days, your application has not been successful on this occasion. Visit www.marketing-talent.co.uk for future opportunities.

Keywords: B2B events marketing, conferences, technology sector, team leadership, campaign management, Marketo, Salesforce, analytics, digital marketing, London, hybrid working